| Primary focus | Premium WordPress page builder with a strong developer-community reputation for clean code output, stable APIs, and backward compatibility. Frontend drag-drop editing with rows, columns, and modules — content is visually placed without writing HTML. Ships with 50+ content modules (Text, Photo, Video, Button, Callout, Accordion, Tabs, Slider, WooCommerce Product Grid, Posts, etc.) and a developer-facing Custom Module API for building proprietary modules in PHP. Beaver Themer (Pro+ tier) extends the builder into global templates for WordPress headers, footers, archive pages, and single-post layouts — wiring in dynamic data from ACF or Pods fields. Agency tier adds white-labeling: agencies can rebrand the Beaver Builder UI with their own company name, logo, and support URL before handing sites to clients. Extremely stable: Beaver Builder's team prioritizes API backward compatibility, meaning custom modules and child themes built for BB 1.x still run on BB 2.x without modification — a rare commitment in the WordPress ecosystem. | Unified content platform built for creators and publishers who want a CMS + members + commerce without WordPress plumbing. TipTap block-based editor with structured content — heading, paragraph, image, embed, code, callout, divider, gallery, table of contents. Page builder for landing pages and custom pages: hero, CTA, feature grid, pricing table, testimonials, FAQ accordion, countdown, video embed, newsletter signup. Native member system with free and paid tiers. BYOK Stripe for digital products and subscriptions at 0% platform fee. BYOK Resend for newsletter and transactional email. 39 themes with typography and palette presets — change the entire visual identity without touching code. Not a pixel-precise canvas builder; designed for content-structured pages rather than arbitrary per-element visual layouts. |
| Pricing | Standard $99/yr — unlimited sites, all modules, no Beaver Themer. Pro $199/yr — unlimited sites + Beaver Themer for global templates (header, footer, archive, single-post). Agency $399/yr — everything in Pro + white-labeling for client delivery (custom branding on the builder UI, custom support URL, custom module branding). All tiers include unlimited sites — this is Beaver Builder's primary competitive angle. ACF Pro ($49/yr) is a near-mandatory companion for Beaver Themer dynamic field mapping. The full agency stack: BB Agency $399/yr + ACF $49/yr + WPRocket $49/yr + Wordfence $119/yr + Yoast $99/yr = $715/yr in plugin licenses alone, before WordPress hosting at $25–$150/mo per site. | 14-day free trial on any plan — card required, no charge until day 15. Pro $9/mo annual — full block editor, AI drafting, 39 themes, custom domain, BYOK newsletter. Business $29/mo annual — all Pro + member tiers, BYOK Stripe digital products at 0% platform fee, funnel-capable pages. Agency $69/mo annual — 5 tenant blogs on custom domains (extra sites $9/mo each). Flat pricing: no per-site billing above the Agency plan tier, no plugin license renewals, no hosting add-on, no SEO plugin subscription, no caching plugin license. Agency at $69/mo handles 5 client blogs (extra sites $9/mo each) — the per-client cost is $69/mo divided by client count. |
| Requires WordPress | Yes — inherently. Beaver Builder is a WordPress plugin. You need a WordPress installation on a managed host or self-hosted server. All WordPress dependencies follow: core updates, theme updates, plugin compatibility, security patches, PHP version management, database maintenance, backup strategy. Beaver Builder specifically is more stable than most WP plugins, but it cannot change the underlying WordPress maintenance overhead. The WP core itself requires updates, the server needs PHP version upgrades every 2–3 years, and the hosting environment needs management regardless of how stable Beaver Builder's own API is. | No WordPress. No plugins. VeloCMS is a unified Next.js + PocketBase platform deployed on Railway — one admin, one codebase, one deployment. No plugin treadmill. No security patch cycle for a stack of 6–10 plugins. No PHP. No theme compatibility conflicts. Updates to VeloCMS ship transparently — you're on a SaaS, not managing a local installation. The entire platform — CMS, members, commerce, newsletter, themes, media — is maintained by the VeloCMS team. |
| Code quality + portability | Beaver Builder's most genuine differentiator vs competitors. Layout data is stored in WordPress post meta (structured JSON-like format) — not embedded as raw shortcode strings in post_content. When Beaver Builder is deactivated, pages render the WordPress native post content output — not garbled shortcode text. The module output is clean, semantic HTML with BEM-style CSS classes rather than hundreds of inline style declarations. Developers describe the codebase as auditable and predictable. The custom module SDK uses standard PHP OOP patterns. Git-based deployments work cleanly because BB's flat file structure doesn't generate per-site output that conflicts with version control. This code quality reputation is why Beaver Builder retains developer loyalty despite Elementor having a larger market share. | VeloCMS post content is stored as structured JSON (TipTap AST) — parseable by any system. Page builder blocks are VeloCMS JSON schema, documented in the Plugin SDK. Output is semantic HTML generated from Next.js React Server Components using Tailwind — no inline style bloat, no jQuery, no per-module CSS includes. VeloCMS outputs clean HTML that passes Lighthouse audits without optimization plugins. No proprietary shortcodes in content. Migrating content away from VeloCMS is a migration, not a lock-in event — your content structure is not encoded in platform-specific markup. |
| Theme builder (Beaver Themer) | Beaver Themer (Pro+ tier) lets developers design custom global templates for WordPress headers, footers, singular posts, archive pages, 404 pages, and search result pages — using the full Beaver Builder drag-drop canvas with ACF or Pods dynamic field mapping. The combination of Beaver Themer + ACF + Beaver Builder is the gold-standard WordPress developer stack for agency work. Agencies can build a single Themer layout that dynamically pulls post_title, post_thumbnail, custom fields, author bio, taxonomy archive, and related posts from ACF field groups — covering all post types with one template. Conditional display logic (show this header on category X, this footer on custom post type Y) is supported. This is the functionality that distinguishes Pro/Agency from Standard tier. | 39 themes as CSS-variable-based presets — select a theme and the entire site updates: color palette, typography scale, component spacing, layout rhythm. Theme Builder is not canvas-based; themes define the global design system and apply consistently across all pages and posts. No conditional per-template rules in the current version. Theme presets are updated by VeloCMS. For content sites and blogs, the theme system covers 80–90% of design needs. For complex per-template conditional layouts that mirror full agency-designed WordPress sites, Beaver Themer is more flexible — this is an honest capability gap in the current VeloCMS version. |
| White-labeling | Native in Agency tier ($399/yr). White-labeling lets agencies replace all Beaver Builder branding in the WordPress admin UI — the builder plugin appears under the agency's own name, logo, and URL. Clients who receive the finished site see the agency's brand on the builder, not 'Beaver Builder' or 'FastLine Media.' Support links in the builder interface point to the agency's own support resources. This is a genuine value feature for agencies building repeatable client delivery systems — the client experience is consistently on-brand. Beaver Builder's white-label is more complete than Elementor's equivalent at equivalent pricing. | White-label equivalent: VeloCMS Agency tier custom domain support means client blogs run on client-owned domains without VeloCMS branding in the public-facing site. Admin interface is not white-labeled in the current version — the admin panel is VeloCMS-branded. For agencies handing off admin access to clients, the VeloCMS admin branding is present. Client-facing blog, content, and commerce surfaces are fully on the client's domain. Full white-label admin UI is a planned feature rather than a current capability — an honest gap vs Beaver Builder Agency. |
| Members and commerce | Not native. Beaver Builder handles page layout only — member systems, paywalls, and digital commerce require additional plugins. WooCommerce for digital products and subscriptions is a separate plugin stack. MemberPress ($179/yr), Restrict Content Pro, or WooCommerce Memberships are common additions. Each is a separate license, a separate compatibility surface, and a separate update cycle. A typical content + membership + commerce site on WordPress + Beaver Builder involves 8–12 active plugins. Beaver Builder does ship WooCommerce module integration — you can drag WooCommerce product grids, cart buttons, and product meta into BB layouts — but the underlying commerce engine is WooCommerce, not Beaver Builder. | Native member system with free and paid tiers built in. Magic-link authentication, member-gated posts and pages, BYOK Stripe for digital products and subscriptions at 0% platform fee. BYOK Resend for member notification emails and newsletter blasts. No separate plugin licenses. No WooCommerce complexity for digital product delivery. The entire commerce surface — member sign-up, checkout, gated content, subscription management — is part of the VeloCMS platform. |
| Owned data | Data lives in MySQL database on the WordPress hosting server — technically yours, but tightly coupled to WordPress and the host. Migrating off WordPress requires database export, content transformation, and media migration. Beaver Builder layout data is stored in post meta (more portable than Divi shortcodes, less portable than a standard JSON export). ACF field data is also in post meta — exportable via ACF's own export tools but requiring conversion for non-ACF platforms. Member data (if using MemberPress or WooCommerce) lives in separate plugin tables. The Beaver Builder layout JSON for individual pages is exportable within the BB ecosystem. | Full data ownership. PocketBase database exports as JSON or CSV any time. Post content, member records, subscriber lists, and media metadata are all in your PocketBase instance — importable, exportable, and portable. BYOK Stripe means your Stripe customer objects belong to your Stripe account. No per-contact billing — your audience grows without growing your bill. |