WP Engine's real value proposition
WP Engine genuinely excels at what they built: taking the server operations burden off agencies managing multiple WordPress client sites. Automated backups, one-click staging, WordPress-specific support, and a curated plugin environment where most conflicts are caught before they reach you. For an agency billing clients $2,000-5,000/month per WordPress site, WP Engine at $290/month Scale tier is a reasonable operational cost. The problem is that WP Engine makes WordPress better — they can't make it different.
The costs WP Engine's pricing page buries
WP Engine's Startup plan looks reasonable at $25/month. But the standard agency WordPress plugin stack (Yoast Premium $99/yr, Gravity Forms $59/yr, WPML $99/yr, WP Rocket $49/yr) adds $300-500/year before you've built anything. Add WooCommerce Subscriptions ($199/yr) if you want recurring revenue. Add bandwidth overage charges if your content ever trends. The real cost of 'managed WordPress hosting' is managed WordPress hosting plus the WordPress ecosystem tax.
What modern publishing actually needs
Modern content publishing needs a fast editor, good SEO tooling, newsletter delivery, a paywall option, and a way to connect Stripe. That's the feature set. WordPress can do all of it — with the right plugin stack, proper configuration, and ongoing maintenance. VeloCMS does all of it built-in, on a modern Next.js stack, at a fraction of the cost. If you're starting fresh, the maintenance overhead of WordPress doesn't buy you anything that VeloCMS doesn't already include.