Why LMS and marketing site are different jobs
An LMS and a marketing site solve fundamentally different problems. Teachable's job begins at the moment a student decides to enroll and continues through every lesson, quiz, and module until they earn their certificate. That job requires a video player, lesson sequencing, progress tracking, and drip content management — none of which have anything to do with convincing someone to enroll in the first place. The marketing site's job is the harder one in some ways: it needs to find the right person before they know the course exists, earn their trust over time, and move them from “curious” to “enrolled.” That job requires SEO, a newsletter, social proof, and a sales page that converts. Teachable was not designed for that job. VeloCMS was. The mistake most course creators make is expecting their LMS to handle both — and then wondering why their organic traffic is flat and their launches depend entirely on their existing audience.
Dual-tool architecture for course creators: Teachable + VeloCMS
The architecture that works: Teachable handles the course delivery, VeloCMS handles the discovery and relationship. In practice that means writing blog posts on VeloCMS that target the search queries your ideal students are typing long before they are ready to buy. It means building a newsletter on VeloCMS that delivers weekly value and warms readers across a three-to-six month horizon. It means selling tier-zero products — the ebook, the template, the mini-challenge — on VeloCMS at 0% platform fee, which qualifies buyers and reduces perceived risk before they commit to the full course price. And it means embedding Teachable's enroll button directly in VeloCMS sales pages and blog posts so the handoff from marketing site to course platform is invisible to the buyer. The two tools run in parallel with a single flow: VeloCMS builds the audience, Teachable delivers the product to it. Splitting the jobs by platform is not overhead — it is the correct architecture for a course business that intends to grow.
Tier-zero product fee math — when 5–10% Teachable fee adds up
The transaction fee math is straightforward, but most creators do not run the numbers until they are already paying. Take a $19 PDF guide sold 100 times per month: on Teachable Free that is $1 + 10% = $2.90 per sale in platform fees, plus $0.85 in Stripe processing, totaling $375/mo in combined fees on $1,900 in revenue. On Teachable Basic ($39/mo) the 5% fee reduces platform costs to $0.95/sale, still $130/mo in transaction fees plus Stripe. On VeloCMS Pro ($9/mo flat), the same 100 sales cost $28/mo in Stripe processing only — no platform cut. The annual difference between Teachable Free and VeloCMS Pro on this single product is roughly $4,164. The tier-zero product is not where Teachable earns its fee; the course is. Running tier-zero products through Teachable is the pattern that produces the largest unnecessary platform spend for most course creators. Moving those products to VeloCMS while keeping the main course on Teachable is the highest-leverage optimization in the Teachable + VeloCMS dual-tool architecture.