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How exactly does VeloCMS save me money compared to Etsy?

Take a $30 handmade item. On Etsy: 6.5% transaction fee ($1.95) + $0.20 listing renewal + Etsy Payments processing (~2.9%+$0.25 = $1.12) = you keep roughly $26.10. If Etsy's Offsite Ads drove that sale (mandatory above $10K annual revenue), subtract another 5% ($1.50) and you keep $24.60. On VeloCMS with BYOK Stripe: Stripe charges 2.9% + $0.30 = $0.87 on a $30 item. You keep $28.83. That's $2-$4 per sale, compounding over hundreds of transactions. At 300 sales/year on a $30 item: $600-$1,200 that stays in your pocket, not Etsy's. Plus your VeloCMS subscription ($0 free, $9 Pro, $29 Business) is flat — it doesn't scale with your revenue.

Can I migrate my Etsy listings to VeloCMS?

Yes, partially. From Etsy Shop Manager → Listings → Export, you get a CSV with all your listing titles, descriptions, prices, variant names, and quantities. Your product photos aren't in the CSV — download those separately from each listing's edit page, or use Etsy's full data export (Account → Privacy → Download your Data). The practical migration path: download CSV and photos, create product posts in VeloCMS for each listing, upload photos via the media library, add variant tags, set up Stripe pricing, and publish. Your Etsy shop can remain live during the transition — there's no technical reason to delete it immediately. Use a 'coming soon' note or exclusive restock-list signup as a bridge to pull your existing buyers to your new domain.

Why is Restaurant the recommended theme for handmade goods?

The Restaurant theme was designed around a 'menu' display metaphor: rich imagery per item, brief description, clear price and call-to-action, clean whitespace that lets the photography breathe. That exact architecture works perfectly for handmade goods — each product is an item, each craft category is a menu section, the grid layout presents work the way a curated boutique would display it, not the way Etsy's keyword-optimised search grid does. The visual weight is on your photos and your story, not on the platform brand. If you want a more design-forward portfolio aesthetic — particularly for jewellery, fine art, or bespoke items where the brand story is as important as the product — the Curator theme is a compelling Pro upsell. Both are included in your plan.

How do I handle shipping — BYOK Printful or self-fulfilled?

For self-fulfilled handmade items, add your shipping information directly in the product post body — estimated dispatch time, packaging description, international availability, ship-from location. No shipping calculator plugin is required; clear prose works better for handmade goods anyway ('I ship within 2 business days, UK orders arrive in 2-4 days, EU and USA in 5-10 days'). For print-on-demand or drop-shipped items via Printful, connect your Printful account separately and link product posts to the Printful product URL — buyers click through to Printful's checkout for those items. BYOK Stripe handles your original handmade pieces; Printful handles reproductions. Both work simultaneously on the same VeloCMS site.

Can I still keep my Etsy shop open while building VeloCMS?

Yes — and running both in parallel is the recommended transition strategy. Keep your Etsy shop live so you don't lose the revenue or the existing SEO while you build your VeloCMS presence. Direct new product launches to your VeloCMS site first. Announce restock notifications via your VeloCMS email list instead of relying on Etsy's follow notifications. Gradually shift your social links to point to your domain instead of Etsy. When your VeloCMS sales volume matches or exceeds your Etsy sales, you can reduce your Etsy presence — lower your listing quantities, stop renewing older listings — without a hard cutover that risks revenue. Most successful migrators spend 3-6 months in dual-platform mode before their own shop is their primary channel.

How do customers find me without Etsy's search algorithm?

Three channels that don't depend on Etsy. First, Google and AI search: your craft-process blog posts rank for terms like 'handmade ceramic mug Portland' or 'custom leather wallet initials' that Etsy listing titles never target. AI answer engines (Perplexity, ChatGPT Search) pull from your structured product schema and blog posts directly. Second, your email list: restock announcements sent to people who opted in for that specific item convert at 3-5x the rate of Etsy search traffic because they already wanted the product. Third, social referral: your domain URL on Instagram, TikTok, and Pinterest is a link to your actual shop — not a link to Etsy where competitors are one scroll away. You're building compound SEO authority on your own domain instead of contributing to Etsy's domain authority.

Does VeloCMS take a cut of my product sales?

No. VeloCMS charges a flat subscription fee ($0 free, $9 Pro, $29 Business) regardless of your sales volume. We take 0% of your revenue. The only variable cost is Stripe's payment processing: 2.9% + $0.30 per transaction in the US (rates vary slightly by country). On a $30 sale, that's $0.87 — compared to Etsy's $3.00-$5.00 depending on whether Offsite Ads applies. There are no per-listing fees, no renewal fees, no Offsite Ads levies, no monthly fees that scale with your shop performance.

What happens to my customer reviews when I migrate from Etsy?

Etsy reviews stay on Etsy — there's no official way to export or migrate them to another platform. This is one of the genuine transition costs. The practical approach: screenshot your best reviews and create a testimonials post or page on VeloCMS ('What buyers say'), linking back to your Etsy shop's review section during the transition period for social proof. Over time, add a testimonials block to your product posts with quotes from email buyers who've given feedback. After 6-12 months of operating your own shop, you'll have built enough direct buyer relationship that the Etsy review dependency matters less. New buyers trust a domain that looks established, has craft-process blog posts, and has an active newsletter more than they trust a review count on a marketplace.