VeloCMS is a practice-website and clinical-education platform for veterinarians, equine vets, exotic-pet specialists, mobile vets, telemedicine vet consultants, and multi-doctor practices who want longform preventive-care essays (species nutrition, vaccination schedules, parasite prevention, exotic-pet husbandry), VCPR-scope pre-appointment screening forms (species, age tier, concern category, urgency, owner zip — no confidential animal records), emergency-disclaimer auto-insert, VCPR scope statement, and BYOK Stripe paid peer CE tiers — without ezyVet, Vetstreet, Yelp, Mailchimp, and Wix fragmented stack.
Build a clinical practice site that educates pet owners before the appointment.
Memo Garamond academic theme, longform preventive-care and clinical-education essays, VCPR-scope pre-appointment screening with emergency-disclaimer auto-insert, and BYOK Stripe peer CE tiers — on your domain, where the pet owner who researches rabbit GI stasis or feline hyperthyroidism finds your practice, not Vetstreet.
Why veterinary practices with deep clinical expertise remain invisible online
ezyVet, Vetstreet, Yelp, Mailchimp, Wix — five platforms, five logins, five monthly fees, and prospective pet owners who research your exotic-pet specialization still find syndicated content and star ratings instead of your published clinical thinking.
Vetstreet generic content drives pet owner research to a third-party brand — not your practice — while you pay ezyVet $150-280/mo just for practice management
Vetstreet and similar syndicated pet-health content platforms produce the preventive-care articles, vaccination guides, and species-specific nutrition explainers that pet owners find when they search “how often should I vaccinate my adult cat” or “rabbit diet requirements — what can rabbits eat.” The problem: that content lives on Vetstreet's domain, building Vetstreet's search authority. When the pet owner researches your clinical specialty in exotic-pet medicine or your philosophy on fear-free handling — the content they find credits a corporate content company, not your practice. ezyVet and AVImark are excellent practice-management systems, but neither was built to give your clinical voice a public home indexed by search engines and cited by AI assistants answering “which vet in my area explains rabbit care in depth.”
Yelp reviews fragment your practice's narrative — prospective pet owners form their first impression from star ratings and three-sentence reviews, not from clinical depth
Yelp is the default research tool for finding local services, and veterinary practices are not exempt. A prospective client whose guinea pig needs a specialist or whose senior dog needs oncology consultation lands on a Yelp profile with 47 reviews — some praising the parking, some complaining about the wait time — with no way to read about your clinical approach to exotic-mammal medicine, your pain-management philosophy for geriatric patients, or your post-surgical home-care protocol depth. The pet owner doing research before choosing a veterinarian for their new tortoise or diabetic cat is looking for clinical signals of expertise and philosophy — signals that a star-rating page cannot carry. Yelp controls the narrative; your domain should.
Generic Wix and Mailchimp forms create pre-appointment liability — pet owners describe symptoms and medical history in free-text fields that were never designed for veterinary intake
Wix, Squarespace, and generic website builders ship contact forms designed for consultants and retailers. When a pet owner encounters a free-text “Tell us about your pet” field, they frequently describe their animal's symptoms, current medications, prior diagnoses, and recent diet changes — none of which constitutes a formal pre-appointment intake workflow and all of which creates ambiguity around the VCPR timeline and scope. The problem is not that forms are hard to build — it is that generic form tools create an implicit invitation for veterinary history disclosures through a channel that was never designed for pre-appointment clinical screening. VeloCMS pre-appointment forms are explicitly designed to collect only: species, age tier, general concern category, urgency tier, and owner zip — no symptoms, no medications, no prior diagnosis — with the emergency disclaimer required to render before the submit button.
What a veterinarian-first publishing platform gives your practice
Clinical-education essays, VCPR-scope pre-appointment screening, emergency-disclaimer auto-insert, Memo Garamond, and BYOK Stripe peer CE tiers — one platform, one owned presence, zero fragmented SaaS stack.
Longform preventive-care and clinical-education essays — species nutrition guides, vaccination schedules, exotic-pet husbandry, parasite prevention, end-of-life care — builds domain authority for prospect research queries
The content that builds domain authority for your practice is exactly what pet owners research before they call a veterinarian: “how often should indoor cats be vaccinated,” “rabbit diet — what can rabbits not eat,” “what is feline hyperthyroidism and what are the treatment options,” “senior dog pain management — when is it time for an oncology consultation.” These are not generic pet-blog topics — they are the exact search queries prospective clients type when researching care for their specific animal. VeloCMS gives you the publishing infrastructure to put your clinical expertise on your domain — indexed by search engines, cited by AI assistants — without building a separate content platform or publishing on Vetstreet, which builds their domain authority rather than yours.
VCPR-scope pre-appointment screening form — species, age tier, concern category, urgency, owner zip — NO confidential animal records, NO symptoms, NO medications at intake
This is the most important compliance note on this page: VeloCMS pre-appointment forms are explicitly designed to collect NO confidential animal records before a veterinarian-client-patient relationship is established. The form captures: owner full name, email address, preferred contact method, species (select: dog / cat / rabbit / guinea pig / bird / reptile / horse / other), age tier (select: puppy or kitten / adult / senior / geriatric), general concern category (select: preventive care and wellness / chronic condition management / behavioral concern / nutritional consultation / emergency triage — not seeking emergency care), urgency tier (select: routine scheduling / within 2 weeks / this week if possible / urgent — not a medical emergency), and owner zip code for jurisdiction. No free-text field where a pet owner can describe symptoms, list medications, or provide a prior diagnosis. The emergency disclaimer appears above the submit button on every form: “If your pet has a medical emergency, call your nearest emergency veterinary clinic or ASPCA Animal Poison Control (888-426-4435). This form is for non-emergency appointments only.”
VCPR scope statement and emergency disclaimer auto-insert — no veterinarian-client-patient relationship established by form submission, no diagnosis via website
VeloCMS pre-appointment forms use structured select fields only — no free-text that invites clinical history disclosures. Every form page auto-inserts the VCPR scope statement before the submit button: “Submitting this form does not establish a veterinarian-client-patient relationship (VCPR). State veterinary medical board rules require an in-person examination before diagnosis or treatment. Your responses are used for scheduling coordination only.” The platform does not facilitate telemedicine consultations that constitute VCPR — it is the public-facing website and content layer only. Clinical intake, records, and any telemedicine services operate through your existing practice-management software (ezyVet, AVImark, etc.). The ultimate compliance review of your practice's VCPR protocols and state board requirements remains your responsibility; VeloCMS provides structural safeguards to prevent inadvertent pre-appointment clinical commitments.
Memo Garamond theme included free — academic-credentialed aesthetic with EB Garamond serif, clinical essay depth, and a reading experience that communicates veterinary expertise
Memo Garamond was designed for practitioners who publish at depth: academic researchers, financial advisors, physicians, attorneys, accountants, therapists — and now veterinarians. EB Garamond serif body copy, a citation-friendly reading column that holds width on tablet, generous leading for long-form clinical-education prose, and a clean masthead that communicates institutional credibility before a prospective client reaches your first paragraph. The academic serif aesthetic signals depth of clinical training and evidence-based practice in a way that a stock Wix veterinary template never can. Alternatives: Serif for practices whose primary content is longform narrative clinical writing, Studio Newsroom for practices running a high-frequency pet-health education blog or podcast companion.
BYOK Stripe paid peer CE/mentorship tier — peer continuing veterinary education and case-rounds discussion for fellow veterinary professionals, 0% platform fee, NOT a referral channel
This is NOT a channel for soliciting pet-owner clients — it is a peer-to-peer educational tier for fellow licensed veterinary professionals. Continuing education requirements vary by state veterinary medical board; DVMs, VMDs, CVTs, and other credentialed veterinary professionals have CE obligations. A paid peer case-rounds discussion group for fellow veterinarians on exotic-mammal internal medicine, an equine sport-medicine peer consultation group, a fear-free handling technique mastermind for veterinary technicians, or a small-animal oncology case-presentation group is a legitimate educational offering — positioned explicitly as peer continuing veterinary education, not veterinary services for pet owners. VeloCMS takes 0% platform fee on these tiers; only Stripe standard 2.9% plus $0.30 applies. Check your state veterinary medical board for CE accreditation requirements if you intend to offer accredited hours.
Features built for veterinarians, exotic-pet specialists, and multi-doctor practices
Clinical-education essay archive, VCPR-scope pre-appointment screening, emergency-disclaimer auto-insert, jurisdiction hints, peer CE tiers, and prescription-scope framing — without the Vetstreet syndication invoice or the ezyVet website add-on upsell.
Preventive-care and clinical-education essay archive — species nutrition, vaccination schedules, exotic-pet husbandry, parasite prevention
Publish the clinical-education content that builds long-tail search authority for your practice. Pet owners searching “indoor cat vaccination schedule — how often” or “rabbit GI stasis signs and emergency care” find your practice first. Pull-quote callouts and research citation footnotes for evidence-based practice grounding.
Pre-appointment screening form — species, age tier, concern category, urgency, owner zip — no confidential animal records at intake
Structured select fields only — no free-text where pet owners disclose medical history. Species (dog/cat/rabbit/bird/reptile/horse/other), age tier, general concern category (wellness/chronic/behavioral/nutritional/emergency triage — not seeking emergency care), urgency tier, and owner zip for jurisdiction. Emergency disclaimer auto-inserted above submit on every form rendering.
VCPR scope-disclaimer auto-insert — no veterinarian-client-patient relationship established by form submission
VCPR scope statement and emergency disclaimer appended automatically to every pre-appointment form page. “Submitting this form does not establish a VCPR. State board rules require an in-person exam before diagnosis or treatment.” Configure once in Admin then Settings; applies consistently across all intake form pages.
Jurisdiction hints from owner zip — state display for multi-state practice or mobile vet geographic coverage confirmation
When a pet owner enters their zip code, the form can display your service area and any geographic coverage confirmation before they submit — reducing out-of-range inquiries for mobile practices or reducing booking attempts from states where telemedicine VCPR rules differ from your primary license state.
BYOK Stripe peer CE/mentorship tier — veterinary continuing education, 0% platform fee
Gate peer case-rounds and CE content behind a paid tier: exotic-mammal internal medicine case rounds, equine sport-medicine peer consultation, fear-free handling technique groups for veterinary technicians, small-animal oncology case presentations. Positioned as peer CE for fellow veterinary professionals — not veterinary services for pet-owner clients. 0% platform fee, 100% Stripe-direct.
VCPR-conscious form rendering — no free-text symptom fields, structured selects, emergency disclaimer required
Every VeloCMS pre-appointment form prevents inadvertent clinical commitments by design: structured select fields replace free-text, concern category options are pre-defined (no open symptom-description field), and the emergency disclaimer with ASPCA Poison Control line (888-426-4435) is non-removable and renders before the submit action on every form page.
From Vetstreet syndication and Yelp profile to owned practice website in five steps
No developer, no Zapier glue, no migration wizard. Your newsletter subscribers, clinical-education essays, VCPR-scope pre-appointment form, Memo Garamond, and peer CE tier — on your domain.
Export your practice's Mailchimp or Constant-Contact newsletter subscriber list
Your ezyVet or AVImark client records stay in your practice-management software — those are confidential veterinary records that should never be moved to a website platform. What migrates to VeloCMS is your public-facing newsletter subscriber list for pet owners who opted in to receive preventive-care updates, vaccination reminders, and practice news. From Mailchimp: Audience then Export Audience then CSV. From Constant-Contact: Contacts then Export All then CSV. VeloCMS becomes the permanent owned content destination for your clinical-education writing and public-facing pre-appointment presence — not a Yelp profile or Wix template that you have no control over.
Upload your clinical-education essay archive with auto-VCPR disclaimer footer
In Admin then Posts, create or import your clinical-education archive: species-specific nutrition explainers (what can rabbits eat, feline hyperthyroidism diet management, senior dog nutritional needs), vaccination schedule guides (indoor cat core vaccines, dog leptospirosis risk assessment by geography, puppy and kitten series timing), exotic-pet husbandry deep-dives (guinea pig dental disease, bearded dragon lighting and temperature requirements, bird respiratory disease warning signs), and preventive-care overviews (heartworm prevention protocols, flea and tick geography-specific risk, annual wellness exam rationale for senior pets). In Admin then Settings then Content Policy, configure your auto-VCPR disclaimer footer: “This article is for informational and educational purposes only. It does not constitute veterinary medical advice, establish a veterinarian-client-patient relationship (VCPR), or substitute for an in-person examination by a licensed veterinarian in your jurisdiction.” This footer appends to every post automatically — you write once, it applies consistently.
Configure pre-appointment screening form with species, age tier, concern category, urgency, and zip — plus emergency disclaimer
In Admin then Settings then Intake Form, configure your pre-appointment screening: owner full name (text), email (email), preferred contact method (select: email / phone call / text), species (select: dog / cat / rabbit / guinea pig / bird / reptile / small mammal / horse / other — do not add a free-text field here), age tier (select: puppy or kitten under 1 year / adult 1-7 years / senior 7-10 years / geriatric over 10 years), general concern category (select: preventive care and wellness / chronic condition management / behavioral concern / nutritional consultation / emergency triage — not seeking emergency care — no symptom description field), urgency tier (select: routine scheduling / within 2 weeks / this week if possible / urgent — this is NOT a medical emergency form), and owner zip code. The emergency disclaimer — “If your pet has a medical emergency, call your nearest emergency veterinary clinic or ASPCA Animal Poison Control (888-426-4435). This form is for non-emergency appointment scheduling only” — renders above the submit button and cannot be removed. The form intentionally cannot collect a symptom description, current medications, prior diagnosis, or any animal medical history — that pre-appointment clinical intake happens through your practice-management system after scheduling is confirmed.
Activate Memo Garamond and configure species-specific content organization
In Admin then Themes, click Memo Garamond then Apply. Instantly: EB Garamond serif body copy, a reading column calibrated for clinical-essay depth, and a credentialed-professional typographic hierarchy that communicates veterinary training and clinical expertise before a prospective client reads your first paragraph. Then, for content organization: use tags in Admin then Posts to organize your content by species (dogs / cats / rabbits / birds / reptiles / horses / exotic mammals) and by topic (nutrition / vaccination / parasites / dental / behavioral / end-of-life). Tag-based archives let pet owners browse your rabbit-specific or senior-dog-specific content at clean URLs that build long-tail search authority — for example, “{your-domain}/tag/rabbit” becomes a destination page for rabbit-owning prospective clients in your area.
Migrate newsletter to VeloCMS members and set up peer CE tier (where state board permits)
From Mailchimp or Constant-Contact: export subscribers to CSV, then import in Admin then Members then Import. Your next preventive-care newsletter or seasonal parasite-prevention reminder triggers a send to imported subscribers from your own domain. Then, if you are offering peer veterinary CE content: in Admin then Settings then Membership, connect your Stripe account via 60-second OAuth and create your first membership product — for example, “Monthly Exotic Mammal Case Rounds — $75/month.” Position this explicitly as peer continuing veterinary education for fellow licensed veterinary professionals, not veterinary services for pet owners. Check your state veterinary medical board for CE accreditation requirements if you want to offer credit hours.
VeloCMS vs ezyVet+Yelp vs Squarespace+Stack vs Vetstreet
| Feature | VeloCMS | ezyVet + Yelp | Squarespace + Stack | Vetstreet |
|---|---|---|---|---|
| Custom domain | Yes | ezyVet practice portal only | Yes | Vetstreet-controlled subdomain |
| Monthly platform cost | Free – $29 | $150-280/mo ezyVet + Yelp ads + Mailchimp + Wix | $14-23/mo + $30/mo Calendly + $13-25/mo Mailchimp | $60-150/mo syndicated content license |
| Longform clinical-education essay capability | Yes | No — practice management only | Yes, but generic — no veterinary-specific compliance | Syndicated generic content only — not your practice voice |
| VCPR-scope pre-appointment screening (no animal records, structured fields) | Yes | ezyVet intake only — post-scheduling, not public-facing | No — free-text forms invite medical history disclosures | No intake forms |
| Emergency disclaimer auto-insert on every pre-appointment form | Yes | No | No | No |
| BYOK Stripe peer CE/mentorship tier (0% platform fee) | Yes | No | No | No |
| Cost per year (approximate) | $108-348 | $1,800-3,360 | $168-576 + $360 Calendly + $156-300 Mailchimp | $720-1,800 |
Start free. Upgrade when your practice grows.
Free covers 100 clinical-education essays, Memo Garamond theme, VCPR-scope pre-appointment screening form, and disclaimer templates. Upgrade when you need a custom domain or BYOK Stripe peer CE tiers.
Free
$0
- 100 clinical-education essays
- Memo Garamond theme
- VCPR-scope pre-appointment screening form
- Emergency disclaimer and VCPR scope statement templates
- velocms.org subdomain
Pro
$9/mo
- Everything in Free
- Custom domain
- BYOK Stripe peer CE/mentorship tier (0% fee)
- 1,000 clinical-education essays
- Member-only peer CE content
- Subscriber newsletter (Resend BYOK)
Business
$29/mo
- Everything in Pro
- Team members (multi-doctor practice support)
- Unlimited essays and posts
- Multi-veterinarian practice blog
- Priority support
- Advanced analytics
Questions from veterinarians, exotic-pet specialists, and multi-doctor practices
Everything about VCPR-scope pre-appointment forms, migrating from Vetstreet and Yelp, peer CE tiers, prescription-scope framing, and the Memo Garamond theme for veterinary practices.
Frequently asked questions
Does VeloCMS handle VCPR compliance for veterinary practice websites?
No — and this is an important clarification. VeloCMS is a website and publishing platform, not a veterinary compliance system. It does not manage veterinarian-client-patient relationships, clinical records, telemedicine VCPR requirements, or state veterinary medical board compliance. VeloCMS is the public-facing website layer only: clinical-education content, pre-appointment screening forms (structured select fields, no animal records), and practice information. Clinical intake, medical records, and any telemedicine that constitutes VCPR happen through your existing practice-management system (ezyVet, AVImark, etc.). VeloCMS pre-appointment forms are designed by structure to prevent inadvertent animal-medical-history collection, but the ultimate VCPR compliance and state board review remains your responsibility as the licensed veterinarian. When in doubt, consult your state veterinary medical board or a veterinary practice attorney.
What fields are allowed on a VeloCMS pre-appointment screening form?
The VeloCMS pre-appointment screening form captures: owner full name, email address, preferred contact method (select), species (select: dog, cat, rabbit, guinea pig, bird, reptile, horse, other), age tier (select: puppy or kitten under 1 year, adult 1-7 years, senior 7-10 years, geriatric over 10 years), general concern category (select: preventive care and wellness, chronic condition management, behavioral concern, nutritional consultation, emergency triage — not seeking emergency care — no symptom description field), urgency tier (select: routine scheduling, within 2 weeks, this week if possible, urgent — not a medical emergency), and owner zip code for jurisdiction. No free-text field, no symptoms field, no current-medications field, no prior-diagnosis field, no animal-medical-history field. The emergency disclaimer — call your nearest emergency vet or ASPCA Animal Poison Control at 888-426-4435 if your pet is having a medical emergency — renders above the submit button on every form page and cannot be disabled.
Can I migrate my Yelp or Vetstreet presence to VeloCMS?
Yes — and your clinical education content will be more valuable for it. Yelp does not export a contact list (they control your reviews and the leads), but your Mailchimp or Constant-Contact newsletter subscribers for pet owners who opted in to receive practice news export to CSV and import directly into VeloCMS members. Your practice information, specialization descriptions, and any educational content you have written can be republished on your own domain. The key difference: content syndicated through Vetstreet builds their domain authority. Content you publish on your VeloCMS site builds yours — indexed under your domain, cited by AI assistants answering pet-care questions in your clinical specialty, and permanently owned by you rather than rented from a syndication platform.
Why is Memo Garamond the recommended theme for veterinarians?
Memo Garamond uses EB Garamond serif body typography — the same typeface family as academic journals, clinical textbooks, and professional publications. The theme communicates clinical depth and evidence-based practice through typographic credibility before a prospective client reads a word of your content. The citation-friendly reading column holds width on tablet for long-form clinical essays, the generous line height supports the reading pace of detailed species-specific care guides (exotic-pet husbandry content often requires careful, sequential reading), and the clean masthead signals professional standing rather than the generic-service-directory aesthetic of Wix veterinary templates. Alternatives: Serif for practices whose primary content is longform narrative clinical writing with a more literary voice, Studio Newsroom for practices running a high-frequency pet-health education blog.
Are BYOK Stripe paid tiers positioned as veterinary services for pet owners?
No — explicitly not. The BYOK Stripe paid tier in VeloCMS for veterinarians is positioned as peer continuing veterinary education for fellow licensed veterinary professionals, not as veterinary services for pet-owner clients. Examples: a monthly exotic-mammal internal medicine case-rounds group for small-animal vets expanding into rabbit and guinea pig medicine, an equine sport-medicine peer consultation group for equine practitioners, a fear-free handling technique mastermind for veterinary technicians pursuing their Fear Free certification, a small-animal oncology case-presentation group for general practitioners managing cancer patients. CE accreditation requirements vary by state veterinary medical board; if you want to offer accredited CE hours, check your board's approved provider requirements. VeloCMS provides the publishing and payment infrastructure; CE compliance and licensure board requirements are your responsibility as the veterinarian offering the group.
Can VeloCMS handle pharmaceutical e-commerce or prescription dispensing?
No — and this is a hard boundary. VeloCMS does not handle pharmaceutical e-commerce, prescription medication order processing, controlled-substance dispensing records, or any veterinary pharmacy function. Prescription medication dispensing must occur through your licensed in-practice pharmacy or a licensed veterinary pharmacy with valid VCPR documentation. VeloCMS can publish educational content about medication classes (heartworm preventives, flea and tick prevention options, pain management approaches) for general pet-owner education — but no product ordering, no prescription processing, and no dispensing records. If your practice operates an online pharmacy, that function requires a separate licensed pharmacy system entirely outside VeloCMS's scope.
Does VeloCMS replace ezyVet or AVImark?
No — ezyVet and AVImark are veterinary practice-management systems for scheduling, medical records, invoicing, prescription management, lab integrations, and SOAP notes. VeloCMS is the public-facing content-marketing and pre-appointment-screening layer: your practice website, clinical-education essay blog (preventive care, species nutrition, exotic-pet husbandry), pre-appointment screening forms (no animal records), services information, and practice newsletter. The two are complementary. A pet owner finds your practice through a preventive-care essay indexed by search engines, reads your exotic-pet medicine specialty description, submits a pre-appointment screening request through VeloCMS — then you follow up through ezyVet or AVImark to schedule the appointment and collect the actual clinical pre-appointment intake. The VCPR begins at the in-person examination, not on your public website.
Can I publish client testimonials about my veterinary practice?
This depends on your state veterinary medical board's advertising rules and your professional ethics obligations. Most state veterinary boards permit practice testimonials as long as they are not misleading and do not include claims about specific treatment outcomes that cannot be verified. VeloCMS testimonial post templates include anonymization support (first name only or pet name only), configurable disclosure language for your jurisdiction, and auto-inserted disclaimers you can configure. Before publishing any testimonials, review your specific state veterinary medical board's advertising guidance. Testimonials involving specific diagnostic outcomes, treatment successes, or prognosis language may require additional compliance review. When in doubt, consult your state board or a veterinary practice attorney.
Your practice deserves clinical depth. Start free with Memo Garamond.
Start free. No credit card required. Memo Garamond theme, clinical-education essay publishing, VCPR-scope pre-appointment screening with emergency-disclaimer auto-insert, and VCPR scope statement templates included on every plan.
Start free with Memo Garamond →This site provides educational content. It does not establish a veterinarian-client-patient relationship (VCPR). State veterinary medical board rules require an in-person examination before diagnosis or treatment. VeloCMS is a website and publishing platform; it does not handle pharmaceutical e-commerce or prescription dispensing. If your pet has a medical emergency, call your nearest emergency veterinary clinic or ASPCA Animal Poison Control at 888-426-4435.