Integrations / HubSpot

HubSpot integration
for VeloCMS

Your blog and store generate leads and customers. HubSpot turns them into a sales pipeline. VeloCMS keeps both sides aligned by creating Contacts when readers subscribe and Deals when they buy.

Get started

What this integration does

The HubSpot connector in VeloCMS uses OAuth2 and listens for member signup and order creation events. When a new blog member signs up, VeloCMS creates or updates a HubSpot Contact using their email and display name. When a paid order is created, VeloCMS creates a HubSpot Deal associated with the customer's Contact (created if it does not exist yet), with the order total as the deal amount. You can optionally pick a deal pipeline and stages in the HubSpot panel so new, refunded and fulfilled deals land in the right stage; otherwise HubSpot uses your account default. When a member account is deleted, VeloCMS archives that member's HubSpot Contact; a newsletter unsubscribe only opts the Contact out of marketing email. All API calls are fail-soft: a HubSpot error never blocks signup or checkout.

Contact upsert on signup

Every new blog member becomes a HubSpot Contact, updated in place if the email already exists.

Deal creation on order

Paid orders create HubSpot Deals with the order value, pipeline, and stage you configure.

OAuth2, fail-soft

Standard OAuth2 connection. HubSpot errors are logged and never interrupt the member or order flow.

Where to find it in admin

  1. 1
    Admin → Plugins → HubSpot. Connect your HubSpot account through the OAuth2 flow.
  2. 2
    Set pipeline and stages. Once connected, the same panel lists your HubSpot deal pipelines and stages. Pick the pipeline and stage for new deals, plus optional stages for refunded and fulfilled orders, then save. Leave them empty and HubSpot uses your default pipeline.

Use cases

A B2B publisher can route blog subscribers into HubSpot as leads, then score and nurture them alongside other inbound sources. A creator selling courses can track buyers as Deals in a HubSpot pipeline while keeping non-buyers as Contacts for future campaigns. A SaaS founder using VeloCMS for content marketing can see which blog readers become customers without manually exporting CSVs into HubSpot.

Also see Klaviyo for email automation and Xero for accounting.

Keep HubSpot in sync with your CMS.

14-day free trial. Connect HubSpot and start syncing Contacts and Deals.

Get started with VeloCMS

Related pages