| Primary focus | Drag-drop sales funnel builder for info-product entrepreneurs. Russell Brunson's DotCom Secrets playbook — landing page, order form, upsell, downsell, follow-up sequence — packaged into one product. ClickFunnels 2.0 added a basic website builder and blog, but the core DNA is still funnel pages optimized for paid traffic: two-step order forms, video sales letters, membership portals, summit funnels, challenge funnels. Deep library of funnel templates. Backpack affiliate management built in. Follow-up funnel email sequences. Integrated course platform. First-class for ads-driven info-product, coaching, and mastermind businesses. | CMS-first content platform built for bloggers, creators, and content-driven businesses who want a proper brand site alongside their monetization tools. TipTap block-based editor with per-post SEO, JSON-LD schema, and AI drafting. Native member system with free and paid tiers. BYOK Stripe digital products at 0% platform fee. BYOK Resend newsletter. 39 themes. Page builder for funnel-style landing pages. Emphasis on owned organic SEO traffic, not dependency on ad spend. |
| Pricing | Basic $147/mo — 1 site, 20 funnels, 1 admin user, 1,000 contacts, 3 courses. Pro $197/mo — 5 sites, 100 funnels, 5 admin users, 10,000 contacts, 15 courses. Funnel Hacker $297/mo — unlimited sites, unlimited funnels, 15 admin users, 200,000 contacts, unlimited courses. Enterprise $2,497/mo — custom, dedicated support and onboarding. Many users layer ClickFunnels on top of a separate WordPress or Ghost brand site ($25–$50/mo) for SEO purposes — total cost $170–$350/mo. | 14-day free trial on any plan — card required, no charge until day 15. Pro $9/mo annual — full block editor, BYOK newsletter, AI drafting, 39 themes, custom domain, member system. Business $29/mo annual — all Pro + member tiers, BYOK Stripe digital products at 0% platform fee, funnel-capable pages. Agency $69/mo annual — 5 tenant blogs on custom domains (extra sites $9/mo each). No per-contact billing, no per-funnel billing, no per-site billing within your tier. |
| CMS + blog | ClickFunnels 2.0 added a basic blog module. It functions for simple post publishing but is clearly secondary to the funnel builder — limited SEO controls, basic text editor, no AI writing assist, minimal schema markup. Most ClickFunnels users who want a real blog run a separate WordPress, Ghost, or Webflow site alongside ClickFunnels. The blog is an afterthought bolted onto a funnel platform, not a first-class CMS. | First-class. TipTap block-based editor, post management, per-post SEO panel with meta title and description controls, JSON-LD Article/BlogPosting schema generation, AI drafting via Gemini, reading progress, related posts, comment threads. ISR rendering for sub-1s LCP on blog pages. 39 themes with typography and palette presets. Organic SEO is a first-class outcome — every published post is designed to rank, not just convert paid traffic. |
| Sales funnels | Industry-leading. Two-step order forms, video sales letter (VSL) pages, one-click upsell and downsell, order bump, webinar registration funnels, summit funnels, challenge funnels, book funnel, membership funnel. Each funnel type has proven templates built on real split-test data. Backpack affiliate management for commission-based promotions. Follow-up funnel email sequences tightly integrated with checkout. For a hardcore paid-ads info-product creator, ClickFunnels' funnel depth is genuinely unmatched in the market. | Page builder with funnel-capable block types: hero, CTA, testimonial strip, pricing table, video embed, countdown timer, feature grid, FAQ accordion. Enough to build a high-converting landing page or sales page. Not as deep as ClickFunnels' funnel-hacking template library or one-click upsell mechanics. VeloCMS strength is the CMS and SEO layer that drives organic traffic to a page. |
| Email automation | Follow-up funnels are a first-class feature. Behavioral email sequences triggered by funnel actions: tag on purchase, remove from follow-up on unsubscribe, multi-step drip sequences. Smart lists built on funnel action criteria. Broadcast email to subscriber segments. Basic visual automation builder. Tight integration with checkout means a buyer is automatically enrolled in a post-purchase sequence without third-party Zapier connections. | BYOK Resend newsletter with blast and transactional email. Member segments by tier (free vs paid). Magic-link authentication emails. Post notification to member list. Not a visual multi-step automation builder in the style of ClickFunnels follow-up funnels — that level of behavioral automation is better handled by a dedicated tool like Drip or ActiveCampaign connected via webhook. |
| Courses + members | Built-in course platform with video hosting, drip content scheduling, quizzes, and student progress tracking. Basic is limited to 3 courses and 1,000 active students. Pro allows 15 courses and 10,000 active students. Funnel Hacker allows unlimited courses. The course platform is functional but not as deep as Teachable or Thinkific for complex LMS needs. | Native member system with free and paid tiers. Member-gated posts and content. BYOK Stripe for reader subscriptions at 0% platform fee. Digital products (downloads, files). No drip course scheduling or quiz engine in the current platform — long-form structured course delivery is better handled by a dedicated LMS. VeloCMS strength is CMS and gated content for blogging-style member experiences. |
| Affiliate management | Backpack — ClickFunnels' built-in affiliate management system — is a genuine platform differentiator. Create affiliate programs with custom commission structures, track affiliate clicks and conversions, manage affiliate payouts, build a recruitment funnel for affiliates, and give affiliates a shareable link to your funnel. For info-product businesses where joint venture and affiliate partnerships drive significant revenue, Backpack's native integration with ClickFunnels checkout is operationally valuable. | No native affiliate management in the current platform. Affiliate programs for VeloCMS-hosted businesses require a third-party tool (Rewardful, Tapfiliate, PartnerStack) connected via API. For businesses where affiliate revenue is a major channel, this is a real gap compared to ClickFunnels Backpack. It is on the product roadmap but not yet shipped. |
| Owned data | Contact data, funnel visitor data, and purchase history live in ClickFunnels. Exportable as CSV. Students and members exist in ClickFunnels' system — moving off ClickFunnels requires exporting contact lists and migrating member access to a new platform. ClickFunnels charges per contact, so growing your list directly grows your monthly bill on Pro and Funnel Hacker plans. No self-hosted option. | Full data ownership. Member data, post data, and subscriber data are in your own PocketBase database, exportable as JSON or CSV any time. No per-contact billing — your list grows without growing your bill. No third-party data company owns your audience. |